Learn how BBDONY amplified their pitch with mobile video surveys
Gordon McClean, SVP Group Planning Director at BBDONY, needed some quick-turn research. In four days, he and his team were pitching a major national bank. He wanted one last gut-check on his pitch material.
The BBDO team called MindSwarms. A few hours later MindSwarms launched a mobile video survey that would glean authentic insight from twenty people across the United States who regularly used the bank's services.
Four days later, Gordon and his team went into their pitch bolstered by videos of the bank's own customers; videos that helped solidify buy-in of the ideas presented.
"I walked into the agency at 9:00am on Monday morning with a deck full of films, photos and verbatims. Heroic."
SVP Group Planning Director