5 Unorthodox Show + Tell Techniques for Mobile Video Qualitative Research



Show + Tell is one of the best qualitative research methodologies for really understanding  consumers’ experiences: environments, belongings, relationships, favorite things, habits, preferences, annoyances, impediments, workarounds—you name it. Mobile video gives you unprecedented access to the everyday lives and private spaces of people around the world.

Show + Tell and mobile video together? Powerful. Especially for in-home consumer insights.
Our best practices report will show you:

The types of projects that make a good fit for mobile video Show + Tell 

How Show + Tell gets you closer to “the moment of truth” with consumers

The benefits of using mobile video Show + Tell in delicate situations