Learn how 72andSunny Tested Their Ad Campaign with Mobile Video Surveys

Creating a successful ad campaign is hard enough. Creating the follow-up campaign to a wildly successful and powerful ad campaign is even harder.

This is the exact position 2013 US Ad Agency of the Year, 72andSunny, found themselves in. Working with The American Legacy Foundation on the follow-up campaign to the 90's truth campaign, 72andSunny carefully crafted a new campaign that aimed to finish what the truth campaign started in 1998 - teen smoking. The agency now wanted to gut check whether or not teens would respond to the new materials.  They needed timely feedback from teens of different backgrounds across the United States.

MindSwarms created a mobile video survey, screened for teenagers in three cities, and securely uploaded the campaign assets to be viewed by participants.

In this case study:

Why mobile video surveys?

Set-up and recruiting

Viewing and analyzing results